US market increasingly ready to embrace alternative trading systems

Almost 40% of US electronic traders have "a lot" of interest in having "more innovative" trading venues to choose from, according to the latest Coalition Greenwich report.

As equity traders continue to seek ever more innovative ways to bolster their offerings, the rise of alternative trading systems (ATSs) has followed – currently executing around 16% of all US equity volume.

Jesse Forster

When it comes to the industry’s opinion on “new innovative trading venues”, the latest Coalition Greenwich report found that an overwhelming 91% of both US low-touch brokers and their buy-side clients have between “a little” and “a lot” of interest in the venues. 

This huge number is understandable given the significant amount of all US equity volume being executed on ATSs. With institutional trading contributing around 33% of overall equity market volumes, the conclusion is that half of all liquidity needs are currently being fulfilled on ATSs.

Speaking to the rise of ATSs – thanks in large part to their established focus on execution quality above all else – one electronic trading head based in the US told Coalition Greenwich: “They solved for performance, now they just need to solve for liquidity”.

Read more: Data arms race heats up as venues and vendors eye buy-side business through new initiatives 

Delving deeper into the data, 38% and 53% of US low-touch brokers showed “a lot” and “a little” interest respectively, compared to 28% and 63% respectively on the buy-side client side.

Speaking to the motivators, one surveyed sell-side head asserted: “The buy side wants to see us trading there. They expect us to be experimenting with them with different types of orders under different conditions in different times of the day.”

This is arguably a straightforward supply and demand situation. With market sentiment shifting, many across the market are crediting the new generation of traders with driving change thanks to their new age thinking and openness to new ideas and innovations.

Trading venues are continually having to adapt as liquidity gets more and more fragmented – a key challenge when it comes to ATSs. However, it is apparent that key market participants on both the buy- and sell-side are highly cognisant of the importance of not falling behind the curve of change. 

As the landscape develops at an ever-faster pace, it is only logical that so too will the means by which trading is executed.

Jesse Forster, head of equity market structure and technology at Coalition Greenwich, explained: “ATSs are incubators in a market structure laboratory, with less stringent rule sets than exchanges. The ATSs gaining traction today have sparked a hunger for further innovation, paving the way for the next generation of groundbreaking trading venues to emerge.”

Coalition Greenwich’s ‘the innovators: how and why alternative trading systems succeed’ study was based on feedback from Q3 2024 wherein interviews were conducted with equity market professionals in the US working at ATSs, exchanges, asset managers, broker-dealers, fintech providers, and industry associations.

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