Barclays has introduced a new trade advertising service that distinguishes between its high- and low-touch flow, helping the buy-side better understand where European liquidity lies within the UK bank.
The functionality allows the buy-side to view trading activity on a near real-time basis on Bloomberg’s IOIA and RANK screens, broken down by high- and low-touch execution channels. Barclays claims this will help institutional investors better understand where liquidity resides and enable more effective decision making about broker selection and order routing preferences.
Previously, Barclays reported EMEA trading activity on an aggregated T+1 basis.
Clients can choose not to have their executed trades advertised on service, although Barclays added that clients opting in could improve the likelihood of attracting matches for the symbols they are trading through Barclays.
A similar reporting service was launched in the US in October last year, and is used by around 95% of clients.
“In a low volume and fragmented market, clients are looking for greater transparency and increased likelihood of execution. Our ongoing commitment to initiatives like trade adverts helps clients achieve these investment objectives,” said Nej D’jelal, head of electronic trading product, EMEA, at Barclays.