The Big Idea

Half-time, swap sides

It was inevitable investment managers would need to change their trading processes and counterparty management procedures in the wake of the sweeping reforms in the Dodd-Frank Act. But it now seems entire business models may require considerable change in order to survive and excel in the new market order.

A number of recent announcements have hinted at the possibility of buy-side firms offering fellow buy-siders new services. In February, State Street launched its SwapEx initiative as an expansion of its end-to-end derivatives solution to include an execution platform for the trading of derivatives products. The launch of State Street’s swap execution facility (SEF) coincides with the 2012 implementation of significant regulatory changes in the US.

And earlier this month, the US$3.7 trillion assets under management buy-side behemoth Blackrock revealed the launch of a new bond trading system for clients. Blackrock chief executive Laurence Fink said the new platform was aimed at filling any gaps which might be left by major banks reducing their bond trading participation due to new capital standards and the Volcker rule’s ban on prop trading.

“We are responding to the regulatory regime that is transforming the future ways of the business,” said Fink in a call to analysts.

Fink has insisted the new platform won’t change Blackrock’s relationship with the sell-side but many industry pundits aren’t buying it. And the move may signal more buy-siders taking traditional sell-side liquidity roles.

To John Jay, a senior analyst at financial consultancy Aite Group, the Blackrock platform makes a lot sense and should improve liquidity.

“I can see benefits for Blackrock because the firm is enormous and will likely be able to keep the book tighter but this isn’t a game-changer,” says Jay, explaining only the very large firms can hope to build such a platform.

Thorn in the buy-side 

Jay worries more about the potential unintended consequences of exchange trading and centrally clearing OTC derivatives and what that could mean to buy-side business models.

In line with G20 mandates, Dodd-Frank aims to bring transparency and accountability to OTC swaps markets and the new rules require reporting swap data throughout the lifecycle of the trade, providing real-time dissemination of price and volume. Credit default swaps and interest rate swaps will fall under the new rules in July 2012, while equities, commodities and FX swaps will follow later this year.

“Central clearing causes a change in relationship for the buy-side that goes beyond simply a new contract with a new counterparty,” says Jay. “Mutualising risk can also mean concentrating risk.”

If a central counterparty (CCP) goes under, explains Jay, counterparties would most likely look to the CCP’s member firms. But if it is the member firms which cause the failure, then this wrong way risk would ultimately find its way to the buy-side.

Sean Owens, director of fixed income and derivatives at US financial consultancy Woodbine Associates, points out that Blackrock had likely been considering the viability of its own fixed income platform for a long time and that it was likely established not for reasons of regulatory pressure.

“When you’re as big as Blackrock, one would think it was best practice to offset flows and channel trading to a centralised desk before going to market,” says Owens. “It’s more natural and they will save on execution costs.”

Owens says the large impact regulation such as Volcker, Basel III and Dodd-Frank is having particularly on OTC derivatives and fixed income will undoubtedly lead to a reassessment of buy-side business models.

“Liquidity will get more expensive, so the buy-side will look for different sources,” Owens says. “This might mean more electronic trading and firms looking to access a wider range of dealers.”

Owens says he has already seen the buy-side pulling back from their relationships with dealers and ready themselves for more cost efficient business models.

A sidelined sell-side 

Mark Israel is prepared to go one step further in his assessment of the buy-side’s intentions: “The real question is: What will this do to the sell-side? Every industry eventually gains efficiencies from cutting out the middleman. Long term, why would trading be any different? Institutional investors don’t like paying commissions and I don’t blame them – the broker is not holding the assets.”

Israel, vice president at advisory firm Sapient Global Markets, believes while the dramatic regulatory overhaul permeating from Washington will not per se effect changes in buy-side business models, the tipping point may be the costs passed on from brokers.

“We’re seeing clients look at regulatory changes and how they affect their processes – particularly how to deal with costs and collateral,” says Israel. “Investment managers are beginning to understand that there are more than just the obvious transaction costs that drag on the portfolio, including margining, collateral and risk. These costs, which stem directly from changing regulations, are coming into sharper focus. And the buy-side is looking at its business models accordingly.”

Israel says the next stage of development for the buy-side will be to discern how to effectively measure these costs and create a strategy that also incorporates futures, options, derivatives traded on SEFs and collateral management in the new environment. Sapient is helping firms face these new challenges, helping them understand the effects of collateral and deal with it in their processes.

But Owens says it is one thing to pay greater attention to costs and another to completely change business models to offer services to a new client base.

“Traditional long-only asset managers will continue to conduct their business as usual but they are likely to change the way they execute,” says Owens. “Firms looking for liquidity will either reduce the size of their trades or they will take on more execution risk over longer time horizons.”

He says the buy-side will become more creative in sourcing liquidity and that it will trade more and more electronically, but save for the rare remaining long-only giants – like Blackrock – the buy-side will not radically change their offerings.

“There are a lot of moving pieces over the next couple of years and the buy-side will be thinking more about how they execute and how their business models can be modified or streamlined,” says Owens.

On the flip-side 

For the sell-side, an unintended consequence of the reforms designed to reduce systemic risk may be that only the biggest firms will have the resources to compete effectively in the new environment.

While facing new guidelines and oversight, brokers, dealers, market-makers and other securities firms are racing to find appropriate new business models. But they are hard to identify and even harder to grasp with traditional revenues dwindling and new costs spiralling.

At the arguably more adventurous end of the buy-side, one source says there is chatter about hedge funds transforming into swap dealers and leveraging existing technology investments to pursue new business opportunities, although it is likely only the most well-resourced firms will take this path.

Woodbine’s Owens agrees: “Any non-bank broker/dealer could increase their share of business if they are willing to risk capital and make markets and this is an avenue also open to well-capitalised hedge funds or even smaller, innovative prop shops.”

The source, who asked to remain nameless because he works on the sell-side developing business opportunities, says steeper capital charges under Basel III mean the traditional sell-side model of transferring and repackaging risk for clients to make it attractive and saleable to other market participants, might be too expensive for many brokers. If they can’t make markets in as many instruments as they used to, larger sell-side firms with well-established flow-based agency franchises will be able to source prices from droves of new trading platforms and counterparts. To begin with, there will likely be half a dozen SEFs for each asset class, and even after concentration, many industry pundits expect three or four platforms to thrive in the most liquid instruments.

But smaller firms without substantial budgets or infrastructures may struggle to compete when the costs of connectivity, clearing and collateral management will cut deep into margins. And the resulting concentration of derivatives volumes in the hands of the biggest firms, is the very opposite of what the G20 had in mind.

Bruce Love +44 (0)20 7397 3818 bruce.love@thetrade.ltd.uk